A companion website to the book by Tom Tullis and
Bill Albert
Announcements, Articles, & Blogs
Publications & Presentations
- Essential
Skills for Measuring the User Experience (System Usability
Scale, Net Promoter Score, and User Experience Questionnaire) by
Tom Tullis, Better by Design Conference, Madison, WI (August
2018)

- 2D
vs. 3D Charts: Does 3D Representation Help or Hurt? by Tom
Tullis and Michaela Case, UXPA 2017 International Conference,
Toronto (PDF
of Poster) (June 2017)
- What's
the Most Effective Way to Present Two-State Toggle Buttons?
by Tom Tullis, Azilah Baker, and Lori LeDoux, UXPA 2016
Conference, Poster Session, Seattle, Washington (PDF
of paper) (June 2016)
- Does
Ad Blindness on the Web Vary by Age and Gender? by Tom
Tullis and Marisa Siegel, ACM CHI 2013 Conference on Human
Factors in Computing Systems (PDF
of paper) (April 2013)
- Can
Users Remember Their Pictorial Passwords Six Years Later?
by Thomas S. Tullis, Donna P. Tedesco, & Kate E. McCaffrey,
ACM CHI 2011 Conference on Human Factors in Computing Systems (PDF
of paper) (May 2011)
- Did You See That
Thing? An eye tracking study on the reliability of
self-reported awareness measures by Bill Albert and Donna
Tedesco. UPA-Boston's Ninth Annual Mini UPA Conference (June 9,
2010)

- What’s
the Latest Research on the Design of Web Pages Show? by
Tom Tullis, Fiona Tranquada, and Marisa Siegel. UPA-Boston's
Ninth Annual Mini UPA Conference (June 9, 2010)
- Squeezing 1,000 Users into
the Lab, Or, How to Conduct Online User Experience Studies
by Bill Albert, Donna Tedesco, and Tom Tullis. Presentation to
UPA Boston (May 18, 2010)

- Debunking
the Myths of Online Usability Testing by Bill Albert, on
JohnnyHolland.org (April 9, 2010).
- Reliability
of Self-Reported Awareness Measures Based on Eye Tracking
by William Albert and Donna Tedesco. Journal of Usability
Studies, (February 2010).
- Pre-Conscious
Assessment of Trust: A Case Study of Financial and Health Care
Web Sites by William Albert, William Gribbons, &
Jindrich Almadas. Proceedings of the Human Factors and
Ergonomics Society 53rd Annual Meeting—2009.

- Top Ten Myths About
Usability: Keynote Presentation by Tom Tullis at World
Usability Day, Simmons College, Boston, MA (November 12, 2009)
- Usability
Marathon: Beyond the Usability Lab: Exploring Large-Scale User
Experience Research by Bill Albert and Lena Dmitrieva
(October 12, 2009)
- Are
People Drawn to Faces on Webpages? Video of Five-minute
Presentation by Tom Tullis at Ignite Boston 6 (September
17, 2009) (based on CHI
paper)
- Rating Scales: What the Research Says by Joe Dumas and Tom
Tullis (May 2009)
Consulting Services
- The User
Experience Center at Bentley
University provides consulting services to corporate
clients worldwide. Bill Albert, the Director of the center,
heads up a team of full-time UX professionals conducting a wide
variety of user research, including quantitative benchmarking,
unmoderated testing, eye tracking, and usability testing.
Contact Bill for an estimate: walbert@bentley.edu
or 1-781-891-2608.
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